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Walter Isaacson, “In Search of the Real Bill Gates,” Time, January 13, 1997. (This article also appeared in the October 20, 2005, edition of Time.)

24

“For Bill Gates, Micros are Personal,” Information Week, August 14, 1989; “The Bill Gates Interview,” Playboy, 1994; Brent Schlender, “What Bill Gates Really Wants,” Fortune, January 16, 1995, 34.

25

James Wallace and Jim Erickson, Hard Drive (New York: HarperBusiness, 1992), 402–3; Lee Gomes, “Microsoft’s Gates Eyes Challenges,” San Jose Mercury News, June 18, 1991, 1C; Lee Gomes, “Candid Memo Costs Microsoft’s Gates a Fortune,” San Jose Mercury News, June 20, 1991, IF; Rich Karlgaard, “ASAP Interview: Bill Gates,” Forbes, December 7, 1992; Yahoo! Finance, http://www.finance.yahoo.com.

26

Kathy Rebello and John Hillkirk, “Sculley to Take a Break; Sabbaticals at Core of Apple Perks,” USA Today, June 10, 1988, 01B.

27

Kathy Rebello and John Hillkirk, “Sculley to Take a Break; Sabbaticals at Core of Apple Perks,” USA Today, June 10, 1988, 01B.

28

John Markoff, “Visionary Apple Chairman Moves On,” New York Times, October 16, 1993; Chris Higson and Tom Albrighton, “Apple Computer’s Financial Performance,” London Business School, case study #CS 08–012 (London: London Business School Publishing, 2008), 8, 11; Apple Inc., Fiscal 1994 and 1996 10-Ks (Cupertino, CA: Apple Inc., 1994 and 1996).

29

Johanna M. Hurstak and David B. Yoffie, “Reshaping Apple Computer’s Destiny 1992,” Harvard Business School, case study #9–393–011 (Boston: Harvard Business School Publishing, 1992), 9.

30

Mead Jennings, “Staying the Course,” Airline Business, February 1992, 52; Elizabeth Corcoran, “Intel’s Blunt Edge,” Washington Post, September 8,1996, H01; Arlene Weintraub and Amy Barrett, “Amgen: Up from Biotech,” Business Week, March 18, 2002, 70; Lee Gomes, “Microsoft’s Gates Eyes Challenges,” San Jose Mercury News, June 18, 1991, 1C.

31

Geoffrey Smith and James Ellis, “Pay That was Justified – And Pay that Just Mystified,” Business Week, May 6, 1991; James Ellis, “You Don’t Necessarily Get What You Pay For,” Business Week, May 4, 1992, 144; “CEO/Company Interview: Dr. Dane A. Miller, Biomet, Inc.,” Wall Street Transcript, December 2000; Steve Kaelble, “Money’s Worth: Which CEOs Deliver the Best Return?” Indiana Business Magazine, July 1, 1999, 15; Matthew Herper, “Dane Miller: CEO Value to the Bone,” Forbes, May 8, 2001; Tom Schuman, “Biomet and CEO Dane Miller,” CEO Magazine, November/December 2002,44.

32

James Ellis, “You Don’t Necessarily Get What You Pay For,” Business Week, May 4, 1992; “CEO/Company Interview: Dr. Dane A. Miller, Biomet, Inc.,” Wall Street Transcript, December 2000.

33

Stephen Phillips, “Driven to Succeed: Peter Lewis, Progressive’s Artful Chief Exec, Aims to Overtake Auto Insurance Industry’s Leaders,” Plain Dealer, September 1,1996,1.1; Gregory David, “Chastened?” Financial World, January 4, 1994, 39; Carol J. Loomis, “Sex. Reefer? And Auto Insurance!” Fortune, August 7, 1995, 76; ëè÷íàÿ áåñåäà ñ àâòîðîì.

34

Mike Casey, “Insurer Favors Low-Risk Route; Progressive Corp.’s Personnel Help Write a Policy for Success,” Crain’s Cleveland Business, February 23, 1987, 2; Mike Casey, “Insurer Favors Low-Risk Route; Progressive Corp.’s Personnel Help Write a Policy for Success,” Crain’s Cleveland Business, February 23, 1987, 2; The Progressive Corporation, Fiscal 1991 Annual Report (Mayfield Heights, OH: The Progressive Corporation, 1991), 14; The Progressive Corporation, Fiscal 1996 Annual Report (Mayfield Village, OH: The Progressive Corporation, 1996), 30.

35

Carol J. Loomis, “Sex. Reefer? And Auto Insurance!” Fortune, August 7, 1995, 76.

36

Andrew Bary, “No. 4 Progressive Closes In On Auto Insurance Leaders,” Wall Street Journal, November 8, 2009.

37

“Intel Executive Biography: Gordon Moore,” Intel Corporation, http://www.intel.com/; Gene Bylinsky, “How Intel Won Its Bet on Memory Chips,” Fortune, November 1973; Leslie Berlin, The Man Behind the Microchip (New York: Oxford University Press, 2005), 244.

38

Bro Uttal, “Inside The Deal That Made Bill Gates $350,000,000,” Fortune, July 21, 1986.

39

Bill Gates, “Microsoft’s Bill Gates: Harvard Commencement Speech Transcript,” Network World, June 8, 2007; Ruthie Ackerman, “Gates Fights To Eradicate Malaria,” Forbes, October 19, 2007; “The Meaning of Bill Gates,” Economist, June 26, 2008; “Microsoft’s Tradition of Innovation,” Microsoft Corporation, October 25, 2002, http://www.microsoft.com/about/companyinformation/ourbusinesses/profile.mspx.

40

Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45; “John W. Brown,” Michigan Economic Development Corporation, http://www.themedc.org/Executive-Committee/John-Brown/.

41

Michael Hiestand, “Flying the Wacky Skies with Southwest’s CEO,” Adweek’s Marketing Week, July 10,1989, 31; Charles O’Reilly and Jeffrey Pfeffer, “Southwest Airlines: Using Human Resources for Competitive Advantage (A),” Graduate School of Business, Stanford University, case study #HR-1A (Palo Alto, CA: Graduate School of Business, Stanford University, 2003), 6; “Southwest Airlines Company (LUV), Wall Street Transcript, June 5, 1989; “Officer Biographies: Herbert D. Kelleher,” Southwest Airlines, http://www.southwest.com/swamedia/bios/herb_kelleher.html.

42

Steven Litt, “This Lone Ranger has Nothing to Hide,” Plain Dealer, September 29, 2002, Al; April Dougal Gasbarre (updated by David Bianco), “The Progressive Corporation,” International Directory of Company Histories (New York: St. James Press, 1999), 396.

43

Geoffrey Smith, “The Guts to Say ’I Was Wrong,’” Forbes, May 28, 1979.

44

“Jerry Sanders’s Act is Cleaning Up,” Fortune, October 15, 1984; Jeffrey L. Rodengen, The Spirit of AMD: Advanced Micro Devices (Fort Lauderdale, FL: Write Stuff Enterprises Inc., 1998), 22–24.

45

Tonda Montague (Ed.), Employee Communications, Southwest Airlines: 30 Years. One Mission. Low Fares. Supplement to Southwest Airlines Co., Fiscal 2001 Annual Report (Dallas: Southwest Airlines Co., 2001), Seanna Browder, “How George Rathmann Mastered the Science of the Deal,” Business Week, November 30, 1998; Arthur Kornberg, The Golden Helix (Sausalito, CA: University Science Books, 1995), 205.

46

Èç ïîýìû “A Blessing” by Mekeel McBride, â ñáîðíèêå Ted Kooser, The Poetry Home Repair Manual (Lincoln, NE: University of Nebraska Press, 2005), 141.

47

Stryker Corporation, Fiscal 1980, 1982, 1984, 1986, 1988, 1990, 1992, 1994, 1996, and 1997 Annual Reports (Kalamazoo, MI: Stryker Corporation, 1980, 1982, 1984, 1986, 1988, 1990, 1992, 1994, 1996, and 1997); United States Surgical Corporation, Fiscal 1979–2002 Annual Reports (Norwalk, CT: United States Surgical Corporation, 1979–2002). Ïðè ïîäñ÷åòå åæåãîäíîãî ïðèðîñòà â ñëó÷àÿõ îòðèöàòåëüíîãî äîõîäà ìû ïðèìåíÿëè ôîðìóëó (Ãîä 2 – Ãîä 1) / Àáñîëþòíàÿ ñòîèìîñòü (Ãîä 1). Stryker âûäåëèëà íåîáû÷íî âûñîêèé äîõîä çà 1990 ãîä è íå ó÷èòûâàëà åãî â åæåãîäíûõ ñðàâíåíèÿõ äîõîäà íåòòî. Åñëè èçúÿòü ýòîò âûäàþùèéñÿ ãîä èç ðàñ÷åòîâ, ìàêñèìàëüíîå îòêëîíåíèå ñíèçèòñÿ äî 7 %. Ìû òàêæå ïîä÷åðêèâàåì òîò ôàêò, ÷òî çà ýòîò ïåðèîä äîõîäû Stryker íèêîãäà íå ïàäàëè íèæå íóëÿ.

48

Laura M. Holson, “Tyco to Pay $3.3 Billion in Stock for U. S. Surgical,” New York Times, May 26, 1998.

49

Stryker Corporation, Fiscal 1979 Annual Report (Kalamazoo, MI: Stryker Corporation, 1979); Zina Sawaya, “Focus through Decentralization,” Forbes, November 11, 1991, 242; Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45; “John W. Brown Profile,” Forbes, http://people.forbes.com/profile/john-w-brown/35968; Eric Whisenhunt, “Stryker Force: Divide, Conquer, and Be First with the New,” Michigan Business Magazine, November 1985, 36.

50

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66; Matt Walsh, “Avoiding the Snorkel Award,” Forbes, January 2, 1995, 180.

51

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66.

52

Michael A. Verespej, “Recession? What Recession? Southern Gentleman John Brown Achieves 20 Percent Earnings Growth Annually – No Matter What,” Chief Executive, June 2002, 45.

53

Geoffrey Brewer, “20 Percent – Or Else!” Sales and Marketing Management, November 1994, 66; Steve Watkins, “Stryker Corp./Kalamazoo, Michigan: Failure Not An Option For This Manufacturer,” Investor’s Business Daily, September 25, 2001, A10.

54

Stryker Corporation, Fiscal 1979–2002 Annual Reports (Kalamazoo, MI: Stryker Corporation, 1979–2002) (The Fiscal 1997 Annual Report [page 2] states, “Stryker Corporation achieved its net earnings goal in 1997, delivering our 21st consecutive year of 20 % growth or better.” Stryker âûäåëÿåò ýêñòðàîðäèíàðíûé äîõîä çà 1990 ãîä, êîòîðûé êîìïàíèÿ íå ó÷èòûâàåò â åæåãîäíûõ ñîïîñòàâëåíèÿõ ïðèáûëè. Äëÿ ïîäñ÷åòà, ñ êàêîé òî÷íîñòüþ Stryker ñîáëþäàëà îðèåíòèðû äâàäöàòèìèëüíîãî ìàðøà, ìû èñïîëüçîâàëè äàííûå ïî äîõîäàì, ïðèâåäåííûå íà âòîðîé ñòðàíèöå Fiscal 2002 Annual Report.); “Corporate Critic’s Confidential,” Wall Street Transcript, February 27, 1989.

55

Edward A. Wyatt, “Just What the Doctor Ordered,” Barron’s, June 4, 1990; Ron Winslow, “Heard on the Street: U. S. Surgical Shares Plunge: Is Fall Over?” Wall Street Journal, April 9, 1993, Cl; Christopher Tucher, “Now, Lee Hirsch Wants to Sew Up Sutures,” Business Week, August 7, 1989, 74–75; “FDA Will Let Stand Its Decision to Speed Approval of Sutures,” Wall Street Journal, August 25, 1989, 1; United States Surgical Corporation, Fiscal 1988 Annual Report (Norwalk, CT: United States Surgical Corporation, 1988).

56

Ron Winslow, “Heard on the Street: U.S. Surgical Shares Plunge: Is Fall Over?” Wall Street Journal, April 9, 1993, Cl; Felicia Paik, “Unhealthy Sales Afflict Many Suppliers of Medical Goods as Hospitals Cut Costs,” Wall Street Journal, January 14, 1994, B4B; Ron Winslow, “As Marketplace Shifts, U. S. Surgical Needs Patching Up,” Wall Street Journal, February 18, 1994, B4; “Recent Suture Prices Sliding Downward, as Hospital Buyers Cast Votes for Ethicon,” Hospital Materials Management, August 1996, 1; Howard Rudnitsky, “On the Mend,” Forbes, December 2, 1996, 58; “Shareholders Approve Tyco’s Acquisition of U. S. Surgical Corporation,” PR Newswire, October 1, 1998; Laura M. Holson, “Tyco to Pay $3.3 Billion in Stock for U. S. Surgical,” New York Times, May 26, 1998; United States Surgical Corporation, Fiscal 1989, 1991, 1992, 1995, and 1997 Annual Reports (Norwalk, CT: United States Surgical Corporation, 1989, 1991, 1992, 1995, and 1997).

57

Richard M. McCabe, “Airline Industry Key Success Factors,” Graziadio Business Report (Malibu, CA: Pepperdine University, 2006); Howard D. Putnam with Gene Busnar, The Winds of Turbulence (Reno, NV: Howard D. Putnam Enterprises Inc., 1991), 83; Southwest Airlines Co., Fiscal 2001 Proxy Statement (Dallas: Southwest Airlines Co., 2001); Southwest Airlines Co., Fiscal 2002 Annual Report (Dallas: Southwest Airlines Co., 2002).

58

“Southwest Airlines Co.,” Wall Street Transcript, May 28, 1979; “Texas Gets Bigger,” Forbes, November 12, 1979, 88–89; Charles O’Reilly and Jeffrey Pfeffer, “Southwest Airlines: Using Human Resources for Competitive Advantage (A),” Graduate School of Business, Stanford University, case study #HR-1A (Palo Alto, CA: Graduate School of Business, Stanford University, 1995), 8; Tonda Montague (Ed.), Employee Communications, Southwest Airlines: 30 Years. Mission. Low Fares, (Supplement to Southwest Airlines Co. Fiscal 2001 Annual Report), 2001; Southwest Airlines Co., Fiscal 1996 and 2001 Annual Reports (Dallas: Southwest Airlines Co., 1996 and 2001).

59

Southwest Airlines Co., Fiscal 2001 Proxy Statement (Dallas: Southwest Airlines Co., 2001); Southwest Airlines Co., Fiscal 2002 Annual Report (Dallas: Southwest Airlines Co., 2002); äàííûå ãðàôèêà ïðîèñõîäÿò èç èñòî÷íèêîâ, óêàçàííûõ â ýòîì èñòî÷íèêå è â äâóõ ïðåäûäóùèõ ïðèìå÷àíèÿõ.

60

“The Progressive Corporation,” Wall Street Transcript, February 28, 1972; Thomas A. King, “The Progressive Corporation (PGR), ”Wall Street Transcript, January 14, 2002; The Progressive Corporation, Fiscal 1971 Annual Report (Cleveland, OH: The Progressive Corporation, 1971); The Progressive Corporation, Fiscal 1976 Annual Report (May-field Village, OH: The Progressive Corporation, 1976).

61

Peter B. Lewis, “The Progressive Corporation: Address to the New York Society of Security Analysts,” Wall Street Transcript, February 28, 1972; Elisabeth Boone, “Recipe for Success,” Rough Notes, April 2002, 42; The Progressive Corporation, Fiscal 1971 Annual Report (Cleveland, OH: The Progressive Corporation, 1971); The Progressive Corporation, Fiscal 1976, 1986, 1996, 2001, and 2003 Annual Reports (Mayfield Village, OH: The Progressive Corporation, 1976, 1986, 1996, 2001, and 2003).

62

Eric Whisenhunt, “Stryker Force: Divide, Conquer, and Be First with the New,” Michigan Business Magazine, November 1985, 36; Mike Casey, “Insurer Favors Low-Risk Route; Progressive Corp.’s Personnel Help Write a Policy for Success,” Crain’s Cleveland Business, February 23, 1987, 2; Noreen Seebacher, “Stryker Products: Just What the Doctor Ordered,” Detroit News, May 6, 1991, 3F; Nicolaj Siggelkow and Michael E. Porter, “Progressive Corporation,” Harvard Business School, case study #9–797–109 (Boston: Harvard Business School Publishing, 1998); Elisabeth Boone, “Recipe for Success,” Rough Notes, April 2002, 42; The Progressive Corporation, Fiscal 1981 Annual Report (Mayfield Village, OH: The Progressive Corporation, 1981), 11.

63

W. L. Campbell, “General of America Earnings Increase to New High Level,” National Underwriter, February 7, 1964, 1; “Safeco Corporation,” Commercial and Financial Chronicle, October 3, 1968; “Safeco Corporation,” Wall Street Transcript, June 9, 1969; “Safeco Corporation,” Wall Street Transcript, July 12, 1976; Art Garcia, “Spotlight on Safeco Corp.,” Journal of Commerce, January 24, 1977, 2; “Safeco: ’Redlining’ Two States to Bolster Insurance Profits,” Business Week, July 17, 1979, 88; William Mehlman, “Safeco Continues to Stand Out in Depressed Casualty Group,” Insiders’ Chronicle, October 26, 1979, 7; “Safeco Corporation,” Wall Street Transcript, August 8, 1983; “Safeco Reports Loss of $41m During the First Quarter of ’85,” National Underwriter, May 3, 1985, 6; John Davies, “Safeco Profit Weakness Blamed on Junk Bonds,” Journal of Commerce, April 30, 1990; Greg Heberlein, “Safeco Plea Seeks a Change of Shirt,” Seattle Times, May 3, 1990, E2; “Safeco Corporation,” Wall Street Transcript, July 12, 1976; Peter Neurath, “Safeco Loses Millions on Commercial, Auto Lines,” Puget Sound Business Journal, March 19, 1990, 3.

64

Leslie Seism, “Safeco Plans $2.82 Billion Acquisition,” Wall Street Journal, June 9, 1997, A3; Judy Greenwald, “SAFECO Bids $2.8 Billion for American States,” Business Insurance, June 16, 1997,1; Thomas A. McCoy, “Safeco’s Huge Bet on the Independent Agency System,” Rough Notes, December 1997, 34; Peter Neurath, “Safeco’s Stodgy Image Changes with Latest Move,” Business Journal – Portland, October 10, 1997, 29; Beth Neurath, “Fun is the Best Policy,” Puget Sound Business Journal, December 25, 1998, 6; Boh A. Dickey, “CEO Interview with Boh A. Dickey – Safeco Corporation (SAFC),” Wall Street Transcript, April 27, 1999; Paula L. Stepankowsky, “After Revamp, Safeco’s CEO is Focusing Energies on Most Profitable Operations,” Wall Street Journal, March 27, 2002, B5C; Safeco Insurance Company of America, Fiscal 1996 and 1997 Annual Reports (Seattle, WA: Safeco Insurance Company of America, 1996 and 1997). Ïðèìå÷àíèå: «Îòñòàâàíèå áîëåå ÷åì íà 60 % îò ñðåäíåðûíî÷íîãî» îñíîâàíî íà ôîðìóëå: $2,8 ìèëëèàðäà öåíû ïðèîáðåòåíèÿ ðàçäåëèòü ïî àêöèÿì â ñîîòâåòñòâèè ñ áàëàíñîì 1996 ãîäà.

65

Carol Tice, “Acquisition Put Safeco in a Long Slump,” Puget Sound Business Journal, October 8, 1999; Khanh T. L. Tran, “Eigsti and Stod-dard Are Leaving Safeco as Insurer Struggles to Regain Footing,” Wall Street Journal, August 4, 2000, B5; Ruth Levine, “Safeco Rewrites Growth Policy” Puget Sound Business Journal, August 11, 2000,1; “UPDATE: Safeco’s Newly Named CEO Believes He’s Prepared for Job,” A. M. Best Newswire, February 2, 2001; Susanne Sclafane, “SAFECO Chooses Former CNA Exec for Chief Executive Spot,” National Underwriter, February 5, 2001, 2; Safeco Insurance Company of America, Fiscal 1986, 1991, and 1996–2003 Annual Reports (Seattle, WA: Safeco Insurance Company of America, 1986, 1991, and 1996–2003).

66

Ñâîäíûé êîýôôèöèåíò Progressive ïîêðûâàåò òîëüêî ñòðàõîâêó àâòîìîáèëÿ, â òî âðåìÿ êàê ñâîäíûå êîýôôèöèåíòû Safeco ó÷èòûâàþò ñòðàõîâêó àâòîìîáèëåé ïëþñ äðóãèå âèäû ñòðàõîâîãî áèçíåñà â ñåêòîðå ñòðàõîâàíèÿ ñîáñòâåííîñòè è çäîðîâüÿ. Íåñìîòðÿ íà ýòî îòëè÷èå, âûâîä ìû äåëàåì âåðíûé, ïîñêîëüêó â àíàëèçå ó÷èòûâàåòñÿ ñîîòâåòñòâèå êàæäîé êîìïàíèè ñîáñòâåííûì ñòàíäàðòàì äîõîäîâ ïî ñòðàõîâàíèþ, êàê îíà ñàìà èõ ôîðìóëèðóåò.

67

22. “Innovative Intel,” Economist, June 16, 1979, 94; Michael Annibale, “Intel: The Microprocessor Champ Gambles on Another Leap Forward,” Business Week, April 14, 1980, 98; Mimi Real and Robert Warren, A Revolution in Progress… A History of Intel to Date (Santa Clara, CA: Intel Corporation, 1984), 4; Gordon E. Moore, “Cramming More Components onto Integrated Circuits,” Proceedings of the IEEE, January 1998, 82–83; Leslie Berlin, The Man Behind the Microchip (New York: Oxford University Press, 2005), 160; “Moore’s Law,” Intel Corporation, http://www.intel.com/technology/mooreslaw/.

23. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ Stryker.

24. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ USSC.

25. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ Southwest.

26. “USAir Completes Takeover of Pacific Southwest,” Washington Post, May 30, 1987.

27. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ Progressive.

28. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ Safeco.

29. “Moore’s Law,” Intel Corporation, http://www.intel.com/technology/mooreslaw/.

30. Ñì. âûøå îáñóæäåíèå ñëó÷àÿ AMD.

31. Stratford P. Sherman, “Microsoft’s Drive to Dominate Software,” Fortune, January 23, 1984, 82; Greg Heberlein, “Microsoft Stock Filing Unveils Secrets,” Seattle Times, February 4, 1986, Bl; James Wallace and Jim Erickson, Hard Drive (New York: HarperBusiness, 1992), 314; Brent Schlender, “What Bill Gates Really Wants,” Fortune, January 16, 1995; Jim Carlton, Apple (New York: Random House, 1997), 132; Steve Hamm, “Gates on Bullies, Browsers – and the Future,” Business Week, January 19, 1998; David Bank, “Paneful Struggle: How Microsoft’s Ranks Wound up in Civil War over Windows’ Future,” Wall Street Journal, February 1, 1999, Al; Carl Johnston, Michael Rukstad, and David Yoffie, “Microsoft, 2000,” Harvard Business School, case study #9–700–071 (Boston: Harvard Business School Publishing, 2000), 20–21.

32. Morgan Stanley & Co. and Hambrecht & Quist, “Prospectus: Apple Computer, Inc., Common Stock,” Apple Inc., December 12,1980; John Eckhouse, “It’s Final – Apple Chairman Resigns,” San Francisco Chronicle, September 20, 1985; G. Pascal Zachary, “Apple Plans Cutbacks as its Profits Sour,” Wall Street Journal, January 19, 1990, Bl; Don Clark, “Apple’s Gassee Confirms Resignation,” San Francisco Chronicle, March 3, 1990, B2; Richard Brandt, “Information Processing: The Toughest Job in the Computer Business – Michael Spindler Tripled Apple Sales in Europe. Will his Magic Work in America?” Business Week, March 19, 1990, 118; Barbara Buell, “Apple: New Team, New Strategy,” Business Week, October 15, 1990, 86; Bill Richards, Michael Gibbs, and Michael Beer, “Apple Computer (D): Epilogue,” Harvard Business School, case study #9–492–013 (Boston: Harvard Business School Publishing, 1991), 3; “Apple Finance Chief Quits After Pushing for a Merger,” Wall Street Journal, October 5, 1995, Bl; Peter Burrows, “Almost Down to the Core? Apple is Facing a Disturbing Management Exodus,” Business Week,November 20, 1995; Kathy Rebello, “The Fall of an American Icon,” Business Week, February 5, 1996; Jim Carlton and Lee Gomes, “Apple Computer Chief Amelio is Ousted,” Wall Street Journal, July 10, 1997, A3; Jim Carlton, “Apple Names Steve Jobs Interim CEO,” Wall Street Journal, September 17, 1997, A3; Apple Inc., Fiscal 2002 10-K (Cupertino, CA: Apple Inc., 2002).

33. James D. Berkley and Nitin Nohria, “Amgen Inc.: Planning the Unplannable,” Harvard Business School, case study #9–492–052 (Boston: Harvard Business School Publishing, 1992), 11; Amy Tsao, “Amgen: Will Bigger be Better?” Business Week, January 2, 2002; David Stipp, “Biotech’s New Colossus: Move Over, Big Pharma. Amgen Boasts Better Growth,” Fortune, April 15, 2002; Frank DiLorenzo, “For Amgen, a Very Healthy Prognosis,” Business Week, August 10, 2004; Amgen Inc., Fiscal 1985, 1990, 1995 and 2000–2002 Annual Reports (Thousand Oaks, CA: Amgen Inc, 1985, 1990, 1995, and 2000–2002).

34. Ñì. íèæå îáñóæäåíèå ñëó÷àÿ Genentech.

35. Geoffrey Smith, “Pay that was Justified-And Pay that Just Mystified,” Business Week, May 6, 1991, 92; Michael Brush, “Millions in the Bank, if They Don’t Stumble,” New York Times, March 3, 1997, 3.6; “Dane Miller-Biomet Inc (BMET): CEO Interview,” Wall Street Transcript, July 15, 2002; Biomet Inc., Fiscal 1982, 1987, 1992, 1997, and 2002 Annual Reports (Warsaw, IN: Biomet Inc., 1982, 1987, 1992, 1997, and 2002).

68

M. L. Mead: Scott & Stringfellow Inc., “Kirschner Medical Corporation – Company Report,” The Investext Group, February 17, 1989; J. H. Berg: J. C. Bradford & Co., “Kirschner Medical Corporation-Company Report,” The Investext Group, May 19, 1989, 1; Stan Hinden, “Kirschner Medical to Sell Surgical Lighting Division,” Washington Post, April 3, 1990, D01; Jason Zweig, “The Bone Doctor’s Plan,” Forbes, January 20, 1992, 92; Jessica Hall, “Torn between Two Bidders: Kirschner’s Enviable Dilemma,” Warfield’s Business Record, July 1, 1994, 3; Jessica Hall, “Kirschner Accepts Deal with Orthopedics Giant to End Seven-Week Bidding War,” Warfield’s Business Record, July 22, 1994, 1129. Ñì. íèæå îáñóæäåíèå ñëó÷àÿ AMD.

69

Mary Jo Waits, et al., Beat the Odds (Tempe and Phoenix, AZ: Morrison Institute for Public Policy and Center for the Future of Arizona, 2006); Beat the Odds Institute, http://www.beattheoddsinstitute.org/overview/index.php.

70

Mary Jo Waits, et al., Beat the Odds (Tempe and Phoenix, AZ: Morrison Institute for Public Policy and Center for the Future of Arizona, 2006), 16, 25, 29, 36, 43; Arizona Indicators: A Program Managed by Morrison Institute for Public Policy, http://arizonaindicators.org/education.

71

Louise Kehoe, “How Immodesty Becomes a Silicon Valley Resident,” Financial Times, January 30, 1984, 10; “Advanced-Micro: Goal is to be No. 1 U. S. Integrated Circuit Producer by 1990,” Business Wire, September 11, 1984; Peter Dworkin, “Silicon Valley’s Vale of Tears,” U. S. News & World Report, March 2, 1987, 47; Jeffrey L. Rodengen, The Spirit of AMD: Advanced Micro Devices (Ft. Lauderdale, FL: Write Stuff Enterprises Inc., 1998), 82–83; Moody’s Investors Service and Mergent FIS Inc., 1973–1986 Moody’s OTC Industrial Manual (New York: Moody’s Investors Service, 1973–86). Advanced Micro Devices (AMD), Fiscal 1987 Annual Report (Sunnyvale, CA: Advanced Micro Devices, 1987).

72

Peter Dworkin, “Silicon Valley’s Vale of Tears,” U. S. News 6 World Report, March 2, 1987, 47; Dale Wettlaufer, “Interview with Vladi Catto,” Motley Fool, June 21, 1996; Douglas A. Irwin, “Trade Policies and the Semiconductor Industry,” National Bureau of Economic Research, January 1996, 27; Moody’s Investors Service and Mergent FIS Inc., 1973–1986 Moody’s OTC Industrial Manual (New York: Moody’s Investors Service, 1973–86). Advanced Micro Devices, Fiscal 1987 and 1997–2002 Annual Reports (Sunnyvale, CA: Advanced Micro Devices, 1987 and 1997–2002).

73

Roald Amundsen, The South Pole (McLean, VA: IndyPublish.com, 2009), “The First Account,” 213, 263; Roland Huntford, The Last Place on Earth (New York: Random House, 1999), 412–13, 419, 441–43, 466–67, 483–84.

74

“Hot Reception Seen Today for Genentech As First Gene-Splicing Firm to Go Public,” Wall Street Journal, October 14, 1980, 6; Nell Henderson, “Biotech Breakthrough Focuses on Heart Attacks,” Washington Post, October 12, 1986, HI; Charles McCoy, “Genentech’s New CEO Seeks Clean Slate – Levinson Takes Charge At Biotech Firm After Raab’s Ouster,” Wall Street Journal, July 12, 1995, B6; Bernadette Tansey, “Genentech Proves the Skeptics Wrong,” San Francisco Chronicle, December 21, 2003; Genentech Inc., Fiscal 1985 and 1991 Annual Reports (San Francisco: Genentech Inc., 1985 and 1991); Genentech Inc., http://www.gene.com.

75

David R. Olmos, “Genentech Ousts CEO over Conflict Question,” Los Angeles Times, July 11, 1985, Dl; Charles McCoy, “Genentech’s New CEO Seeks Clean Slate – Levinson Takes Charge At Biotech Firm After Raab’s Ouster,” Wall Street Journal, July 12, 1995, B6; Wayne Koberstein, “Youthful Maturity,” Pharmaceutical Executive, March 1999, 47; “Arthur D. Levenson-Genentech Inc. (GNE) CEO Interview,” Wall Street Transcript, January 26, 1998 (ïðèìå÷àíèå: ñîõðàíåíà îðôîãðàôèÿ íàçâàíèÿ ñòàòüè ñ îøèáêîé â ôàìèëèè Ëåâèíñîíà); äàííûå ïî íåòòî-äîõîäó âçÿòû èç Genentech Inc., Fiscal 1980–2008 Annual Reports (San Francisco: Genentech Inc., 1980–2008); Business Week Online, http://investing.businessweek.com/businessweek/research/stocks/people/person.asp?personld=234085&ticker=DNA: CN.

76

“Arthur D. Levenson – Genentech Inc. (GNE) CEO Interview,” Wall Street Transcript, January 26, 1998. (Ïðèìå÷àíèå: ñîõðàíåíà îðôîãðàôèÿ ñ îøèáêîé â ôàìèëèè Ëåâèíñîíà.)

77

Mimi Real and Robert Warren, A Revolution in Progress… A History of Intel to Date (Santa Clara, CA: Intel Corporate Communications Department, 1984), 17.

78

Gary Kissel, Poor Sailors' Airline (McLean, VA: Paladwr Press, 2002), viii, 21, 23, 69, 80, 116-17, 145, 171-72.

79

Gary Kissel, Poor Sailors’ Airline (McLean, VA: Paladwr Press, 2002), 118–19; Richard Curry, “The Skies of Texas,” New York Times, July 18, 1971; PSA Inc., Fiscal 1967 Annual Report (San Diego: PSA Inc., 1967).


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